For Businesses

How iHomeschool Network Can Help Your Company

Online marketing campaigns and services

Marketing to the Homeschool Audience

iHomeschool Network, founded in 2012, exists to connect the very best homeschool bloggers with relevant companies in mutually beneficial projects. Bloggers receive products and compensation. Companies receive exposure for their brands through access to the bloggers’ loyal communities.

iHomeschool Network chooses to cooperate with companies that have quality products and services, delivered with integrity and excellence. Preference is given to homeschool related businesses such as vendors of curriculum, books, and educational games. But other businesses relevant to stay at home mothers are welcome to inquire such as homemaking and fashion. iHomeschool Network clients are willing to make financial investments into social media and online marketing campaigns because they realize that quality bloggers with the most influence online deserve to be compensated for their time and for allowing access to their audience.

1. Blog Review Campaigns

Our specialty at iHomeschool Network is creating blog posts that reach the homeschool audience. Therefore, our primary offering is the blog campaign–compensated product reviews or sponsored posts on a group of blogs (minimum 10), typically with a giveaway or other promotion such as a discount code (both optional).

Quality reviews on blogs with influence are worth paying for. iHomeschool Network receives an administrative fee for arranging the logistics of the projects, but the individual bloggers are also paid for their participation. Using a product several times, taking photographs of it, and writing an in-depth review can take hours to days. Our search engine optimized reviews will include Pinterest-friendly photos, possibly videos, and specific, detailed text written in each blogger’s individual voice.

Along with the reviews themselves, the bloggers will pin their posts on Pinterest and share them on Facebook with the Branded Content tool. Instagram shares are an optional add-on, offered at request with no extra cost. Ask about it when you email.

The bloggers who are chosen to represent your product or service apply for the job. Reviews are never assigned. That means they are genuinely interested in you, and better yet, their readers are too.

Email <jimmie@ihomeschoolnetwork.com> for a media kit, rates, and the next steps to get started.

Matches

Take a look at some of the great matches we have made between bloggers and brands. Our network is diverse enough that we can find the right fit for your company. You can rest assured that the bloggers who partner with you don’t consider your product or service just another review but a valuable resource that will be a good fit both for their own family and for their loyal, online audience.

Testimonials

At iHomeschool Network, we aim to be excellent. And our clients agree that we are! See what they have to say about their experiences with blog post campaigns and social media events in these customer testimonials.

2. Email Campaigns

New for 2020! iHN is now helping you leverage the good parts of email marketing with homeschool influencers and fix the bad parts. See example emails from iHN projects here.

What’s good about eblasts?

Targeted audience
Placement in someone’s inbox

What’s bad?

The huge cost
The all-or-nothing risk you take

The iHN Method of Influencer Email Campaigns

Let’s change the script on eblasts. Let’s re-imagine what email marketing with a team of influencers can look like:

Multiple, smaller lists
Personalized messaging written by the blogger, based on your talking points
multiple send days and times
a second re-send of the message to the subscribers who didn’t open the first message

If your budget is tiny, choose one or more small lists. If your budget is larger, opt for a robust team of influencers with email lists. Choose the lists that match your budget and your brand. Contact Jimmie <jimmie@ihomeschoolnetwork.com> for a complete list of available email lists.

3. Marketing to the Homeschool Audience

If you simply want to announce your affiliate program to the iHomeschool Network, provide the details, and Jimmie will share it via member email and in their private Facebook group. COST: $150 [There is no promise of sign ups with this service. ]

REACH OUT TO GET STARTED

GET YOUR FREE WHITE PAPER

Learn how to identify homeschool bloggers and entice them to promote your product or service to the homeschool market.

We welcome you to browse our articles about reaching the homeschool niche through blogs and social media. Hiring experienced help to get these jobs done is recommended so that you are free to spend your time doing what you do best — creating products and serving your customers. But understanding the process behind what we do at iHN is important to make the most of your cooperation with us. So we encourage you to educate yourself with these guides. And if you choose the do-it-yourself route for social media, these articles should set you on the right path to making that happen for your business.

Why Companies Should Market Through Blogs and Social Media

Facts about the power of social media to affect purchasing decisions.

How to Market to the Homeschool Audience

The homeschool market is unique, and there are things you need to know to effectively reach homeschool moms.

The Two Social Networks Best for Connecting with Homeschool Moms

If you wonder where you should invest your limited time for social media, here are recommendations of the top two sites where homeschool moms love to hangout.

Why You Need Homeschool Blog Reviews

Not convinced that you need homeschool bloggers to review your products? Read this article.

Why Homeschool Blog Reviews are Better Than an Eblast

Five reasons that a search engine optimized blog review campaign is superior to a short-lived eblast.

Product Reviews Versus Sponsored Posts

What are the differences between a product review and a sponsored post? Which is a better fit for your brand?

Using Podcasts to Market to the Homeschool Audience

The advantages of using podcasts, the top three ways to use them (even if you don’t host your own podcast), and mistakes to avoid when you do start marketing with podcasts.

Homeschool Reviews Don't Sell Your Product

What? They don’t sell products? Then what good are they? Selling the product is your job, but blog reviews and sponsored posts get the attention of the market you are trying to reach.

How to Hold a Giveaway That Builds Your Business

Giveaways can feel like a silly waste of resources if they aren’t planned strategically. Use these steps to make sure your giveaway packs a punch.

How to Choose Keywords for Your Review Campaign

In a review campaign with iHomeschool Network, we ask what keywords you are targeting so we can naturally incorporate those into pivotal places in the reviews.